When someone nearby searches for what you do, your business needs to appear. In the map pack, in local results, in AI answers. We audit every signal that determines whether Google shows you or your competitor.
Local search is not smaller organic search. It runs on an entirely different set of ranking signals, and a standard audit does not cover them.
Local SEO operates on a completely different set of signals. Proximity, NAP consistency, Google Business Profile optimization, local citations, review velocity, and geo-specific content all interact in ways that standard SEO audits miss entirely. A website can pass every technical SEO check and still be invisible in the map pack because Google cannot verify the business location, because citations conflict, or because a competitor two blocks away has triple the review volume. Our local SEO audit examines every one of these signals, diagnoses exactly what is suppressing your visibility, and gives you a prioritized plan to fix it.
Eight audit pillars cover every factor that determines whether Google surfaces your business or a competitor when someone searches nearby.
These are real patterns we find in local business SEO profiles. Each one directly suppresses map pack visibility and local search rankings. Our local SEO audit guide walks through how to check each of them yourself.
NAP inconsistencies across 30+ directories suppressing map pack visibility. Old addresses, variant phone formats, and outdated business names create conflicting trust signals that Google cannot reconcile.
CriticalGoogle Business Profile missing 8 of 12 optimization opportunities. Empty Q&A sections, no recent posts, missing attributes, incorrect categories, and outdated photos leave ranking signals on the table that competitors have already claimed.
CriticalZero location-specific content for 5 service areas. One generic service page covering multiple cities means Google has no geo-relevant content to rank for location-modified queries in any of them.
WarningCompetitor has 3x review velocity with an active response strategy. Your top map pack competitor gains 12 reviews per month and responds within 6 hours. Your profile gains 4 reviews per month with no owner responses.
WarningMissing LocalBusiness schema on all location pages. Without structured data, Google relies entirely on page content to identify business type, address, hours, and service area. Schema removes ambiguity and can trigger rich results.
OpportunityThe audit identifies what is broken. Implementation turns those findings into local search dominance.
If your customers search by location, by proximity, or with "near me" intent, this audit is designed specifically for your situation.
Restaurants, dental clinics, law firms, medical practices, auto repair shops, contractors. One location, one service area, maximum local visibility needed.
Each location competes independently in its local market. We audit whether your multi-location setup helps or hurts individual location visibility.
Plumbers, electricians, cleaning services, mobile mechanics. No physical storefront, but customers searching by city and zip code still need to find you.
Any business where customers search with location qualifiers. If "near me" or a city name appears in your target keywords, this audit covers the signals that matter.
Every day without a local audit is another day your competitors capture the searches that should be driving customers to your door. We will show you exactly what to fix, in what order, to take control of your local visibility.