Search engines need to crawl, render, and index your pages before they can rank them. If any part of that chain breaks, everything downstream stops working. This audit finds those breaks.
The infrastructure layer that determines whether search engines can discover, access, render, and index your content.
Pages returning 4xx or 5xx status codes, orphan pages with no internal links, and URLs blocked from indexing unintentionally.
LCP, FID/INP, and CLS measured across page templates. Specific bottlenecks identified: render-blocking resources, unoptimized images, server response times.
Viewport configuration, tap target sizing, content wider than screen, and mobile-specific rendering issues that affect Core Web Vitals scores.
Duplicate URL variants (www vs non-www, trailing slashes, parameter variations), missing or conflicting canonical tags, and pagination handling.
Rules blocking important pages, missing directives, sitemap URLs that return errors, entries referencing non-canonical URLs or deleted pages.
Multi-hop redirect sequences draining crawl budget, redirect loops, internal links pointing to redirected or broken destinations.
Content loaded via JS that Googlebot cannot see, client-side routing problems, lazy-loaded elements that never trigger for crawlers.
Mixed content warnings, missing HSTS headers, insecure resource loading, SSL certificate issues, and security header configuration gaps.
Missing or malformed hreflang tags, return link mismatches, x-default handling, and language/region targeting inconsistencies.
Schema markup errors, missing required fields, deprecated types, and opportunities to add structured data for rich result eligibility.
A misconfigured robots.txt directive can block your entire site from Google. Redirect chains silently drain crawl budget and dilute link equity. These issues persist for weeks before anyone notices the traffic drop.
Core Web Vitals compound the problem. A page loading in 4.5 seconds is a ranking liability when competitors load in 1.8 seconds. The technical layer sits beneath everything in SEO -- when it breaks, nothing else compensates.
Every finding includes the issue, its location, fix instructions, and estimated effort. No vague recommendations.
These are real patterns we encounter across audits. Not hypothetical scenarios, but issues that have directly caused ranking losses for real websites.
Sitemap lists www URLs while the site canonicalizes to non-www, splitting crawl attention across duplicate variants.
Hero images using lazy loading inflate LCP times because the image is already in the viewport on load, directly hurting Core Web Vitals.
Pages accessible through multiple URL paths lack canonical tags, causing Google to index duplicates and dilute ranking signals.
HSTS, X-Content-Type-Options, and CSP headers missing entirely, reducing trustworthiness signals and leaving the site vulnerable to injection attacks.
Sitemap lastmod dates 18 months stale on recently updated pages, reducing crawl frequency for content that needs re-indexing.
This audit is designed for organizations that suspect technical issues are limiting their organic performance but lack the diagnostic data to confirm it.
Engineering teams that need a prioritized, actionable list of technical fixes with effort estimates they can plan sprints around.
SEO professionals who need a thorough third-party technical review to validate internal findings or build a business case for infrastructure investment.
Websites that recently underwent a platform migration, redesign, or domain change and need to verify that nothing broke in the transition.
Get a complete technical diagnosis of your site, or review a sample report to see the depth before you commit. See full pricing and what is included.