AEO and AI Visibility Audit

Your   next   customers   are   asking   AI   for   recommendations.   Are   you   in   the   answer?

A growing share of buying decisions now begins with an AI query, not a search engine. This audit maps your visibility across every major AI platform and shows you exactly how to earn the citations your competitors already have.

The search landscape has fundamentally shifted. When a buyer asks ChatGPT "what's the best [your category]?" and your brand doesn't appear, you lose pipeline you will never see in your analytics.
0%
of Gen Z now uses AI tools as their primary product research channel
0%
of AI-generated answers cite only 3 brands per category query
0
clicks tracked in your analytics when users get their answer from AI directly

A parallel discovery channel has emerged, operating on entirely different signals. Each AI platform -- Google AI Overviews, ChatGPT, Perplexity -- has its own logic for deciding which brands to mention.

The brands that appear share common characteristics: clear entity signals in schema markup, content structured for extraction, FAQ pairs as discrete Q&A blocks, and speakable markup for voice assistants. Most businesses have none of these signals in place.

Comprehensive Coverage

What this audit covers

Ten dimensions of AI visibility, each analyzed across your actual content, your actual competitors, and the actual AI platforms where your buyers are looking.

ChatGPT citation analysis

We query ChatGPT with the exact prompts your buyers use and document which brands it recommends, how often, and in what context. You see precisely where you appear and where you are absent across your primary keyword categories.

Brand mentions Citation frequency Competitor mapping

Perplexity visibility testing

Perplexity cites sources with direct links. We test your visibility across dozens of category queries, identify which competitor pages earn citations, and pinpoint the content characteristics that get referenced.

Source citations Link attribution Query coverage

Google AI Overviews optimization

AI Overviews appear above traditional search results for an expanding set of queries. We identify which of your target queries trigger AI Overviews, whether your content is being sourced, and what structural changes would increase your inclusion rate.

AIO triggers Source analysis Structural gaps

Featured snippet targeting

Featured snippets remain the primary source material for AI Overviews and voice assistants. We map every snippet opportunity in your keyword universe, assess your current win rate, and provide the exact content formatting required to claim each position.

Snippet opportunities Win rate analysis Format templates

Entity recognition and schema signals

AI platforms rely on entity understanding to determine which brands are authoritative in a given category. We audit your Organization, Product, FAQ, HowTo, and other schema types to ensure your entity signals are clear, consistent, and machine readable.

Knowledge panels Schema validation Entity consistency

FAQ and speakable markup

Content structured as explicit question and answer pairs is significantly more likely to be cited by AI platforms. We audit your FAQ content for proper markup, assess speakable schema implementation, and identify where paragraph-format answers should be restructured into extractable Q&A pairs.

FAQ schema Speakable markup Q&A formatting

Content structure for AI extraction

AI models extract information differently than human readers scan it. We evaluate your heading hierarchy, list formatting, definition patterns, and comparison structures to determine how efficiently AI can parse and cite your content.

Heading hierarchy List formatting Extraction readiness

Brand mention monitoring across AI platforms

We run systematic monitoring queries across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot to establish your current brand mention baseline. The output shows exactly how often, in what context, and alongside which competitors your brand appears in AI responses.

Multi-platform tracking Mention context Baseline metrics
Real Findings

What we commonly find

These findings come directly from AEO audits we have completed. They represent patterns that repeat across industries and company sizes.

01

Zero brand mentions in ChatGPT responses for primary service keywords, while three direct competitors appeared in every response tested.

Critical
02

FAQ content structured as long paragraphs instead of discrete question and answer pairs, missing citation opportunities across every AI platform tested.

Critical
03

Missing speakable schema on all key landing pages and knowledge base articles, preventing voice assistants from quoting the brand in spoken responses.

High
04

Competitors appearing in 4 of 5 AI platform responses for category queries while the audited brand appeared in zero, despite having comparable domain authority and content depth.

Critical
Deliverables

What you get

Every deliverable is specific, actionable, and tied to measurable outcomes. No generic recommendations.

AI visibility scorecard across major platforms. A clear, platform by platform breakdown showing where you appear, where you are absent, and how you compare to the top 5 competitors in your category.

Citation frequency analysis. Quantified data on how often each competitor is mentioned across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot for your core keyword set.

Content restructuring recommendations for AI extraction. Page by page guidance on heading hierarchy, list formatting, Q&A structure, and definition patterns that increase the probability of AI citation.

Entity and schema optimization plan. A complete audit of your structured data with specific additions, corrections, and new schema types required to strengthen your entity signals.

Featured snippet opportunity map. Every snippet opportunity in your keyword universe, ranked by search volume and competitive difficulty, with the exact content format required to win each position.

Why AEO matters now

A growing percentage of buying decisions now start with an AI query, not a Google search. If your brand does not appear when someone asks ChatGPT "what's the best [your category]?" you are losing pipeline you will never see in your analytics.

The traditional SEO metrics still matter, but they no longer tell the complete story. A brand can rank on page one of Google and still be completely invisible in AI responses. The signals that drive AI citations are different: entity clarity, content structure, schema depth, and answer formatting.

AEO is the next frontier of organic visibility. The brands that establish authority in AI responses now will compound that advantage as AI adoption accelerates. The brands that wait will find an increasingly difficult gap to close.

AI is answering questions about your category right now. Make sure your brand is in the response.

Every day without AI visibility is another day your competitors earn the citations, the trust, and the pipeline that should be yours. The diagnosis takes 10 minutes to start. See full pricing and what is included.