Sample Audits
See the full depth before you decide.
These are real audit deliverables from a recent engagement, anonymized for privacy. Every Central Audit report follows this exact structure and level of detail.
These are real audit deliverables from a recent engagement, anonymized for privacy. Every Central Audit report follows this exact structure and level of detail.
Each audit phase targets a distinct layer of your SEO health. Below is the exact structure, scope, and a sample of findings from each.
Full crawl and infrastructure analysis across 5 technical dimensions. Every page tested for crawlability, indexability, speed, security, and international targeting compliance.
Every indexable page evaluated across 20 on-page SEO dimensions: title tag, meta description, H1, H2 through H6 structure, URL structure, internal links, image alt attributes, content quality, keyword placement, and more. Each page receives a composite score out of 100.
| Page Type | Pages Reviewed | Avg Score |
|---|---|---|
| Homepage | 1 | 62/100 |
| Service Pages | 6 | 55/100 |
| Blog Posts | 14 | 48/100 |
| Landing Pages | 3 | 59/100 |
Comprehensive assessment of Experience, Expertise, Authoritativeness, and Trustworthiness signals. Evaluated against Google's Quality Rater Guidelines, including author credibility, editorial standards, factual accuracy, and third-party validation signals.
Every URL on the site evaluated for content quality, relevance, depth, and strategic value. Each page classified into one of four action categories based on current performance and optimization potential.
Systematic identification of pages competing against each other for the same search queries. Each cannibalization cluster is mapped with the competing URLs, overlapping keywords, and the ranking dilution impact.
Complete inventory of existing structured data across all pages, validated against Schema.org specifications. Gap analysis identifies missing schema types that would qualify the site for rich results, knowledge panels, and AI citation eligibility.
Full internal link graph analysis including link equity distribution, topic cluster mapping, orphan page identification, and anchor text optimization. Every missed linking opportunity quantified by estimated ranking impact.
Every image and media element audited for alt text accuracy, file compression, modern format usage (WebP/AVIF), lazy loading configuration, and Largest Contentful Paint impact. Visual assets evaluated for both accessibility compliance and SEO contribution.
Content age and traffic decay analysis across three freshness dimensions: factual accuracy, competitive relevance, and topical completeness. Each piece of content scored for its current decay risk and prioritized for refresh accordingly.
Deep competitive profiling of 8 direct competitors using a weighted scoring matrix. Each competitor assessed across Domain Authority, organic traffic volume, content quality and depth, schema implementation, and publishing cadence. The gap between the audited site and its competitive set is quantified with specific, actionable benchmarks.
Answer Engine Optimization assessment measuring the site's visibility in ChatGPT, Perplexity, Google AI Overviews, and other generative search interfaces. AI citation eligibility scored across content structure, entity clarity, factual density, and source authority. Geographic SEO strategy mapped for regional targeting.
Local search optimization, multi-region targeting analysis, and NAP (Name, Address, Phone) consistency audit across all web properties and business directories. Evaluates geographic signal alignment between content, metadata, structured data, and external citations.
Comprehensive keyword research with intent mapping across informational, navigational, commercial, and transactional categories. Every keyword scored for difficulty, search volume, and business priority. Keywords clustered by topic to form a structured content hierarchy.
Month-by-month publishing calendar built from the keyword universe and competitive gap analysis. Each content piece prioritized by estimated traffic impact, difficulty, and strategic importance. Content types include pillar pages, supporting articles, comparison posts, and refreshed existing content.
Detailed content briefs for every recommended content piece from the roadmap. Each brief includes target keywords (primary and secondary), recommended structure with H2/H3 outline, target word count, internal linking targets, competitor content to surpass, and the specific search intent the piece must satisfy.
End-to-end content production workflow designed around the client's team size and publishing cadence. Includes quality checklists, editorial review stages, SEO pre-publish validation criteria, and a publishing standards document that ensures every piece meets the bar set in the audit.
Complete measurement infrastructure including KPI definitions, tracking setup recommendations, reporting templates, and success metrics defined per content type. Designed to connect SEO activity directly to business outcomes rather than vanity metrics.
Below is a direct excerpt from the Technical SEO findings table, exactly as delivered to the client.
Every website accumulates technical debt, content gaps, and missed opportunities. The only question is whether you see them before your competitors do.