Every page on your site is either working for you or working against you. This audit classifies every URL, scores content quality across 20 dimensions, and gives you a clear action plan for what to keep, improve, merge, or remove.
Every indexable page assessed for quality, search intent alignment, and competitive positioning against your own pages.
Each page scored across depth, originality, accuracy, formatting, and user value. Not a surface scan. A human-reviewed evaluation of whether the content justifies its existence.
Every page mapped against its target keyword's actual intent: informational, navigational, commercial, or transactional. Mismatched intent is one of the most common reasons good content fails to rank.
Pages with insufficient depth to satisfy user queries, near-duplicate pages cannibalizing each other, and boilerplate-heavy templates where unique content is a fraction of the page.
Identifying pages where traffic has declined over time due to outdated information, stale statistics, or competitor content that has surpassed yours in recency and depth.
Experience, Expertise, Authoritativeness, and Trustworthiness signals evaluated per page: author attribution, sourcing, credentials, and whether the content demonstrates firsthand knowledge.
Identifying clusters of pages targeting the same keywords, splitting ranking potential across multiple URLs instead of consolidating authority into one definitive page.
Topics and queries your competitors rank for that you have no content addressing. Opportunities to create new pages that fill specific gaps in your topical coverage.
Header structure, paragraph length, use of lists and visuals, reading level appropriateness for the target audience, and mobile formatting quality.
Whether content is attributed to named authors with visible credentials, bio pages, and schema markup that signals expertise to both users and search engines.
Every URL categorized into one of four actions: keep as-is, improve with specific updates, merge with related pages to consolidate authority, or prune to remove dead weight from your index.
More content does not mean more rankings. Thin pages dilute domain authority, and placeholder content drags down the pages that actually deserve to rank.
Content mismatched to search intent never ranks, regardless of quality. And E-E-A-T signals are increasingly critical -- content without sourcing, author attribution, or evidence sends a trust signal Google acts on algorithmically.
Clear, data-backed direction on what to do next. No ambiguity, no subjective recommendations.
These are not hypothetical scenarios. They are recurring issues that show up in audits across industries, company sizes, and content maturity levels.
48 of 120 blog posts targeting variations of the same three keywords, resulting in five pages fluctuating between positions 15 and 40.
Twelve service pages with identical meta descriptions, dropping CTR 40% below site average due to indistinguishable search snippets.
Comparison pages stating opinions as facts with no sourcing or author credentials, correlating directly with ranking losses post-helpful content update.
Stale statistics, sunsetted tool recommendations, and outdated process guides eroding rankings for 35% of top-traffic pages.
This audit is designed for organizations with an existing content library that needs evaluation, optimization, or strategic restructuring.
Editorial teams that need data-driven direction on which content to update, which to retire, and where the highest-value opportunities exist for new creation.
CMOs and VPs who need to justify content investment with performance data, showing exactly which assets are driving results and which are consuming budget without return.
Websites that have experienced organic traffic drops following algorithm updates and need to understand which content is being demoted and why.
Get a full content diagnosis for your site, or review a sample audit to understand the depth of analysis before you start. See full pricing and what is included.