Local SEO operates on signals that standard audits miss entirely: proximity weighting, citation consistency, review velocity, and Google Business Profile optimization. This audit diagnoses every one of them.
The businesses in the map pack share specific signals: consistent NAP data across every directory, a fully optimized GBP, and review velocity that signals ongoing activity. Missing any of these pushes you out of local results.
Standard SEO audits miss these entirely. Local SEO requires auditing a different signal set: proximity factors, citation accuracy across dozens of directories, review patterns, local content depth, and LocalBusiness schema.
Ten dimensions of local search visibility, each analyzed against the specific ranking factors that determine map pack placement and local organic results.
We review every field in your GBP against Google's full optimization checklist: business categories (primary and secondary), service descriptions, attributes, photos, products, Q&A section, posts history, and special hours. Each missing or underoptimized field is documented with the specific action required.
Name, Address, and Phone number inconsistencies are one of the most common and most damaging local SEO issues. We check your NAP data across every major directory, industry-specific platform, and data aggregator to identify mismatches, duplicates, and outdated listings.
Beyond NAP consistency, we audit the accuracy of every citation: business descriptions, categories, website URLs, and supplementary information. Duplicate listings on the same platform are identified and flagged for consolidation, as duplicates confuse both users and search engines.
We analyze your review profile across Google, Yelp, and industry platforms: total count, recency distribution, average rating, response rate, response speed, and sentiment patterns. The analysis includes a direct comparison with your top local competitors to show where your review strategy is falling behind.
Location pages and service area pages are the foundation of local organic rankings. We evaluate your existing local content for uniqueness, depth, geo-specific relevance, and internal linking structure. If you serve multiple areas without dedicated landing pages, those gaps are mapped and prioritized.
Proper LocalBusiness schema tells Google your exact address, service area, operating hours, and accepted payments in machine-readable format. We audit your current schema implementation, identify missing properties, and provide the exact JSON-LD code required for full compliance.
The map pack has its own ranking algorithm. We analyze the specific factors influencing your placement: relevance signals, distance calculations, prominence indicators, and behavioral metrics. Each factor is benchmarked against the businesses currently occupying the top three positions.
We profile the top 5 local competitors across every ranking factor: GBP completeness, review count and velocity, citation volume, local content depth, and backlink profile from local sources. The output shows exactly where each competitor is stronger and where you have opportunity to overtake them.
These patterns repeat across industries, from dental practices and law firms to restaurants and home service providers. They are almost always fixable.
NAP inconsistencies across 30+ directories: phone number format varies between listings, old addresses still active on data aggregators, and business name includes unnecessary suffixes on some platforms.
Google Business Profile missing 8 of 12 optimization fields: no secondary categories, no service descriptions, no products listed, no Q&A section, and only 3 photos uploaded compared to the competitor average of 45.
Zero location-specific landing pages for 5 service areas. The business serves multiple cities but has a single generic "areas we serve" page with no unique content, no local keywords, and no individual LocalBusiness schema for each location.
Primary competitor has 3x the review velocity with an active response strategy: every review answered within 24 hours, personalized responses, and a systematic process for requesting reviews from satisfied customers.
Actionable deliverables built for implementation, not a pile of data you need to interpret on your own.
GBP optimization checklist with specific actions. Every field in your Google Business Profile audited against best practices, with the exact text, categories, attributes, and photos required to reach full optimization.
NAP consistency report across all major directories. A directory-by-directory breakdown showing every inconsistency, duplicate, and outdated listing with correction instructions for each platform.
Review strategy recommendations. Specific tactics for increasing review volume, improving response rates, and building a systematic review generation process based on what your top competitors are doing.
Local content gap analysis. A complete map of the location pages, service area pages, and geo-modified content you need to create, including keyword targets and content outlines for each.
Local schema implementation guide. Ready-to-use JSON-LD code for LocalBusiness, GeoCoordinates, OpeningHoursSpecification, and related schema types, customized for your business and each location you serve.
46% of all Google searches carry local intent. 76% of people who search for something nearby visit within 24 hours. These are not abstract statistics. They represent the customers who are actively looking for what you sell, right now, within driving distance of your location.
Local SEO operates on signals that standard audits miss entirely: proximity weighting, citation consistency across dozens of directories, review velocity and sentiment, Google Business Profile completeness, and the specific schema markup that tells search engines where you are and what you do.
A business can have excellent on-page SEO and a strong backlink profile while being completely invisible in the map pack. The two ranking systems evaluate different signals. This audit covers the local signals that determine whether nearby searchers find you or your competitor.
Every week without a local SEO audit is another week your competitors capture the foot traffic, the phone calls, and the revenue from searchers who are ready to buy today. See full pricing and what is included.